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It’s about six children in Kisumu County, Kenya, who woke up a few nights ago to the River Nyando bursting its banks.
Their homes were swallowed by the muddy water in minutes.
In the chaos, these six precious children were torn from their families and swept into the night with nothing but the clothes on their backs.
They were rescued, but they are completely alone right now.
I keep picturing one of them sitting on a thin mat on a cold church floor, still in the same soaked clothes they were wearing when the water took everything.
No mum to hold them and no dad to say it’s going to be okay.
As a dad, that image guts me.
My boys, Asher and Arthur, are my whole world.
I cannot fathom what it would do to me if either of them were out there alone right now, not knowing if their parents were still alive.
I’ve walked these villages myself and I have looked into the eyes of little ones who don’t understand why their whole world was washed away.
From my experience visiting Kenya over the last decade, I’ve seen just how devastating these floods truly are for the people there.
These floods don't just wash away homes, they destroy every single food source available.
And the tragedy is that a harsh drought usually comes next, which makes it nearly impossible for people to regrow their crops.
Without crops, their livestock can’t survive either.
Simply put, their entire means of survival withers away in a matter of days.
If we don't help prevent this while we still can, these precious families face the imminent risk of starvation and exposure to the elements.
This is exactly why my friend William, who is on the ground in Kenya right now, sent me such an urgent message.
He told me that even though times are hard for everyone, the situation there is reaching a breaking point.
He has elderly women coming to him every single day, asking when their "mzungu friend" is going to be able to help them
It breaks my heart because these families are in overflowing shelters and it doesn't look like it's going to get any easier for them.
William is doing everything he can, but he told me plainly that we don't have weeks, we have days.
We can get emergency food to them in days, along with drought-resistant seeds and tools to help them rebuild their lives from the dust.
For context, a modest contribution can go a long way.
Something like fifty dollars will cover emergency food for a family.
Around one hundred twenty dollars will provide seeds that thrive even in dry conditions.
Or three hundred fifty dollars will combine food, seeds, and tools to help a family get back on their feet.
Right now, every contribution is being matched dollar-for-dollar by my company, so your support stretches twice as far on the ground.
One dollar becomes two dollars, a hundred becomes two hundred.
I created a video that shows exactly what is happening in Kenya right now and why this is so urgent.
You can watch that video and see how to help
If you feel this in your heart, please don't wait.
We’re running out of time to keep more families from suffering.